Further collaboration with AMD resulted in the development of the Adreno 200, released in 2008, which was integrated into the first Snapdragon SoC. With growing demand for more advanced multimedia and 3D graphics capabilities, Qualcomm licensed the Imageon IP from AMD, in order to add hardware-accelerated 3D capabilities to their mobile products.
At the time, 3D graphics on mobile platforms were commonly handled using software-based rendering engines, which limited their performance. Early Adreno models included the Adreno 100 and 110, which had 2D graphics acceleration and limited multimedia capabilities. Adreno (an anagram of AMD's graphic card brand Radeon) started out as Qualcomm's inhouse brand of graphics technologies, and was used in their mobile chipset products.
